As we enter a new era of human longevity, the traditional pillars of retirement planning are shifting. The ability to live well into our 80s, 90s, and beyond is a triumph of modern medicine, but it introduces complex financial and emotional hurdles. To kick off Financial Wellness Month and the sixth season of the Caregiving Club On Air podcast, host and gerontologist Sherri Snelling sits down with two leading experts from Raymond James to dissect how families can bridge the gap between long-term care needs and lifelong prosperity.
The Financial Reality of the "Sandwich Generation"
The "Sandwich Generation"—those squeezed between the responsibilities of raising children and caring for aging parents—faces a unique set of fiscal challenges. For these individuals, financial wellness is not merely about accumulating wealth; it is about managing the volatility of caregiving costs.
"The unforeseen and unknown costs of long-term care create immense ‘sticker shock’ for families," notes Sherri Snelling. "When you are balancing the mortgage, college tuition, and the rising costs of home health or assisted living for a parent, the margin for error is razor-thin."

Financial wellness is one of the seven pillars of health emphasized in Snelling’s book, Me Time Monday. It is inextricably linked to physical, emotional, and social well-being. When financial stress mounts, the entire ecosystem of a family’s health begins to fracture.
Expert Insights: The New Role of Financial Advisors
In the season premiere of Caregiving Club On Air, two powerhouses from Raymond James provide a roadmap for the modern family.
Emily Treasure: A New Paradigm in Family Planning
At the 7:50 mark of the episode, Emily Treasure, Senior Manager for Longevity Planning at Raymond James, discusses the evolving role of the financial advisor. Gone are the days when advisors solely focused on portfolio returns. Today, they are serving as essential architects of family life.

Treasure highlights a groundbreaking initiative at Raymond James that connects clients with a curated network of companies specializing in care navigation. This service helps families tackle the "how-to" of caregiving—finding reliable aides, assessing home safety, and coordinating medical transitions. By integrating these services into wealth management, advisors are helping clients mitigate the risk of financial depletion caused by long-term care events.
Margaret Starner: The Wisdom of the "Super Ager"
At 36:20, the conversation shifts to the philosophy of longevity with Margaret Starner, Founder and Managing Director of The Starner Group. A self-described "super ager" currently thriving in her 80s, Starner brings a lived perspective to the professional advice she offers.
Starner argues that after 50, the focus must shift toward "planning for passion." She advises clients that every decade post-50 brings distinct opportunities. Instead of viewing the final chapters of life as a period of contraction, she encourages clients to invest in lifelong learning, purpose-driven activities, and legacy planning. "Longevity is not just about having enough money," Starner explains. "It is about having the framework to continue living with intention."

Chronology: A Roadmap for Longevity
For those navigating these waters, the following timeline of considerations is essential:
- Age 50–60: This is the critical window for "stress-testing" your financial plan. It is the time to evaluate long-term care insurance, discuss aging preferences with parents, and solidify the "Sandwich Generation" budget.
- Age 60–70: The transition into active retirement. This phase requires a focus on liquidity and the potential integration of care navigation resources.
- Age 70–80+: The "Longevity Phase." As Margaret Starner advocates, this is the time to optimize assets for purpose and passion, while ensuring that support systems (legal, medical, and social) are ironclad.
Supporting Data: Why Planning Matters
The urgency of this topic is supported by mounting data regarding the "Cost of Care." According to the Cost of Care Survey (a resource link highlighted by the Caregiving Club), the median cost of care varies drastically by state and level of assistance required. Without a structured plan, families often default to emergency liquidation of assets, which can have catastrophic tax implications and long-term consequences for the surviving spouse.
Furthermore, the National Council on Aging’s Benefits Check-up tool reveals that millions of older adults leave financial benefits on the table annually because they are unaware of the programs available to them. Expert guidance from firms like Raymond James often acts as the catalyst that connects families to these hidden resources.

Official Responses and Industry Shifts
The financial sector is rapidly pivoting to address the aging population. Raymond James, for instance, has moved beyond simple asset management to provide holistic "Longevity Planning." This indicates a broader industry trend where financial firms are recognizing that they cannot effectively manage wealth without managing the risks associated with aging.
"Financial advisors are becoming the central hubs of the caregiving ecosystem," says Snelling. "They are the ones who can help a family sit down and look at the hard numbers, take the emotion out of the crisis, and create a sustainable path forward."
Implications for the Future
The implications of this shift are profound. As we live longer, the traditional 30-year retirement model is obsolete. We are moving toward a 50-year longevity plan. This requires a fundamental change in how we perceive work, saving, and care.

The "Caregiving Club" Expansion
Reflecting the growing need for accessible information, the Caregiving Club is expanding its reach. Their popular news segments—Caregiver Wellness News and Well Home Design News—are moving to a dedicated YouTube channel, "Caregiving Club News." This shift ensures that the latest research and practical resources are available in a modern, visual format for the time-strapped caregiver.
Podcast Success: A Sign of the Times
The Caregiving Club On Air podcast recently hit the #3 spot on Feedspot’s list of Top 80 caregiving podcasts. This achievement is a testament to the audience’s hunger for reliable, compassionate, and expert-led advice.
A Call to Action for the Community
For those in the Miami, Florida area, a tangible opportunity to engage with these concepts is approaching. Margaret Starner will host a Raymond James Longevity Day on March 12, at the University of Miami’s S.H.A.R.E. Auditorium.

Sherri Snelling will serve as the keynote speaker, presenting: "Aging Well: Everything You Need to Know About Longevity (But Didn’t Know to Ask)." Attendees will gain insights into bridging the gap between current financial standing and future health goals.
How to Participate:
- Subscribe: Follow the Caregiving Club on YouTube for bi-weekly updates on research and resources.
- Educate: Explore the "Self-Care in 7 Minutes" video series on the Caregiving Club YouTube channel for quick, actionable wellness hacks.
- Plan: Utilize the provided resource links—including the Elder Care Locator and Benefits Check-up—to perform an audit of your current caregiving situation.
- Connect: For those interested in the Miami event, contact
[email protected]to be added to the invitation-only list.
As Snelling concludes, "Whether you are caring for a parent, a spouse, or planning for your own ‘super aging’ journey, remember that financial wellness is the fuel for your physical and emotional engine. Take the time to plan today, so that your tomorrow can be defined by passion rather than crisis."
